Marketing, SEO & PR Insights for Small Businesses

At AKPR, our blog is built for small business owners, nonprofits, entrepreneurs, and local organizations looking for practical ways to grow their brand, improve visibility, and connect with the right audience.

Here, you’ll find insights on SEO, digital marketing, social media strategy, public relations, crisis communication, brand positioning, and content creation. Whether you’re trying to show up higher on Google, strengthen your online presence, create better messaging, or understand what marketing efforts are actually worth your time, these resources are designed to make marketing feel more approachable and actionable.

Based in Erie, Pennsylvania, AKPR supports businesses and organizations locally and beyond with strategic marketing, PR, and communications solutions that help bring big ideas to life.

What Starbucks Teaches Us About Crisis PR (And Why It's Changing)

Crisis Isn’t Always a Moment — Sometimes It’s a Narrative Not all public relations crises happen in a single moment. Some unfold over time, developing into ongoing conversations that evolve in real time. These types of crises are often the most difficult to manage, not because of their intensity, but because of their longevity. In today’s landscape, crisis PR is more complex than it has ever been. Issues don’t simply arise and resolve. They persist, shift, and reappear across

Anna Malesiewski

Apr 64 min read

Public Relations

PR & Marketing Agency

Marketing, SEO & PR Insights for Small Businesses

What Starbucks Teaches Us About Crisis PR (And Why It's Changing)