Public Relations

Crisis Isn’t Always a Moment — Sometimes It’s a Narrative Not all public relations crises happen in a single moment. Some unfold over time, developing into ongoing conversations that evolve in real time. These types of crises are often the most difficult to manage, not because of their intensity, but because of their longevity. In today’s landscape, crisis PR is more complex than it has ever been. Issues don’t simply arise and resolve. They persist, shift, and reappear across