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Sarah Haggerty Music
Sarah Haggerty Instagram
ABOUT SARAH HAGGERTY MUSIC:
Singer-songwriter and guitarist who captivates audiences across western Pennsylvania with her original music and diverse range of covers. When she's not performing, she's busy practicing and recording at her home studio. She also shares her passion for music by teaching guitar lessons to local youth.
WHAT AKPR DID:
Sarah Haggerty Music partnered with AKPR to develop a marketing strategy that would increase fan attendance at her gigs and establish a strong brand image. Through a consistent social media marketing approach, logo design, and other marketing communication pieces, the message of her brand was integrated and a clear brand image was established. This has helped to form long-term, stable relationships with her fans. Sarah saw a 20% increase in engagement within the first few weeks of implementation. Additionally, Sarah has a fully booked schedule for the 2024 summer season.
