5 Iron Golf

ABOUT FIVE IRON GOLF:

Five Iron Golf is an indoor venue where golfers can maintain their skills year-round using state-of-the-art simulators. They provide a variety of activities, including tournaments, leagues, clinics, and lessons. While it is a franchise, Erie boasts its own unique location.

WHAT AKPR DID:

As a national brand with an established corporate marketing team, Five Iron Golf needed a strategy for introducing its Erie location to the local market and building sustained awareness and engagement after launch. AKPR partnered with Five Iron Golf to develop a localized marketing strategy that complemented the corporate brand while addressing the unique opportunities, audiences, and community connections within the Erie market.

AKPR helped shape the Erie location’s initial launch strategy, developing a comprehensive marketing plan that outlined key tactics, promotions, events, media opportunities, and local content for the 2024 season. The strategy focused on establishing Five Iron Golf in Erie, generating awareness around the new location and creating promotions and experiences designed to resonate with local consumers.

Beyond the initial launch, AKPR developed a long-term local marketing roadmap to guide the location throughout its first year of business. This included recommendations for ongoing events, promotions, media content, and community-focused marketing initiatives that could build recognition, encourage repeat visits and maintain momentum in the Erie market.

To support execution, AKPR also created a detailed implementation system that gave Five Iron Golf’s internal team a clear framework for planning and carrying out local events, promotions, and other marketing initiatives.

Through this work, AKPR provided Five Iron Golf Erie with both an initial go-to-market strategy and a foundation for sustained local marketing, helping the location translate a national brand into a relevant and engaging presence within the Erie community.